In recent years, Animation has evolved in various fields like advertising, video marketing, training, and branding across all industries.
The power of Animation has touched all the possible spectrums of creativity, and it’s not limited by reality. It empowers you to discover the most optimum ways to engage an audience and communicate a message, with the only limit being your imagination.
Now, 2D Animation and 3D Animation are dominating all industries. From subtle in-app animations to full promotional videos, the versatility and innovation of Animation cannot be matched. And, as a creative discipline directly linked to technology development, it’s no surprise that animation trends and styles are constantly shifting and evolving.
Animation is a great way to advertisement and market. Along with business promotion it is used for various purposes. So year after year its demand is getting increased.
Animation is making its unique way as it allows us to communicate and tell stories, emotions and ideas in a different, easy-to-perceive way that small children and adults can understand. Animation has helped connect people worldwide in a way that sometimes writing and live-action films cannot. Today, anyone can pick up a drawing tablet and show their ideas to the world. Drawn figures can be funny or make something sad or serious and have a playful, less intimidating feel to them to make the viewer feel more comfortable.
You should go for a deep research on the internet and view animations as much as possible to get new ideas about the design and animation industry. The freedom and dynamic nature make Animation an effective video marketing tool. It allows you the flexibility to handle any task, whether a social media post or an explainer video showing any intrinsic task.
But this creative freedom is not that easy to get as it also poses different challenges to tackle. With so many styles and types of Animation how you will determine to choose to use? This article will give all kind of information to make appropriate decisions for your brand.
Typography Animation
It is also known as kinetic Animation, this technique brings words to life. It uses movement of text and Animation with particular visual effects. It’s a type of style that primarily focuses on the power to enhance the written or spoken word.
Various techniques are put together, and it’s most commonly done as 2D Animation. It is often used to focus on survey findings and to communicate statistical data. It can also be consider as a visual way to communicate emotional and inspirational feelings.
It’s a format that can simply create impactful results with cost-effective, accessible, and simple technique. The only thing it requires a skilled animator to discover ways to turn text into something visually stimulating.
2D vector Animation
It is a common style that is used for various marketing videos and images. In this style computer software are used to create images easily and animate shapes without any extra efforts. With the help of software images can be moved and modified automatically.
This animation style produces smooth, crisp and dynamic 2D visuals. It’s perfect when you’re looking for a easy, fast and accessible way to communicate an idea and simple storytelling animations.
Besides its versatility, a prominent benefit out of 2D vector animation is effective cost management. It’s a streamlined process than 3D animations, offering a fast and straightforward way to turn concepts into videos that get results.
Mechanical Animation
Mechanical animation specifically focuses on how anything works. it shows a 3D visual representation of a product or service. It is unique from others as it can delve inside the mechanisms of a product, kicking out any kind of visual clutter to clearly depict what’s happening there.
The obvious use of this animation is to demonstrate various types of technical services and products. It’s a smooth way to explain how such technical solutions tackle a problem and enhance performance. It is a matter of seconds to convey complex technical information with an impactful music and voice-over, a drab and dull complicated presentation can be turned into a vibrant experience of learning and creativity.
Flat graphic Animation
There is nothing new to Flat style design trends, however, its popularity brought it to the next level. The flat style is not just a trend but a default for marketing-related animations, especially explainer videos. The style works great for visualizing complex ideas simply and comprehensively. Flat graphics are much easier to animate and look professional as most people already associate them with the “corporate art style”. It is commonly used motion graphic and animation style. Long ago, it was used, currently, it is being used, and in the future, this style will get focused on as well. It is worth it for a simple type of Animation. Flat graphics animation works best for creating a presentation and slide animation videos. So, try it.
Screencast Animation
Screencast animations are a good example of simplicity as sometimes the simplest methods are the most effective. It is known as a way to change screen captures into fun, engaging, informative videos.
The primary use of this animation is to depict how it captures software or services being used with UI software. These can be complimented with narration and overlays to define what’s going around to create a more distinctive and engaging experience than simply staring at a screen.
Animation can be used to connect and communicate in different ways. The benefit of working with a good video production house is that you get access to a expert team with the experience and knowledge and to convey your brand's messsage in a more interesting way.
This starts with a brief that sets out the message you want to convey and the response you hope to achieve. The brief will also indicate the budget and timescale that the agency needs to work within.
The creative team will use the information to suggest the most appropriate styles and formats. This will be based on what will work best creatively and factoring in what can be practically done within the budget and timescale.
Storyboarding and mood boards will be used to give a feel of what the end product will look like. It’s a collaborative process that ensures both sides are happy before the production process starts and the animations are created.
STYTCH has created every type of animated video for some reputable organizations. It has created a team with the experience and creativity to find the best ways to achieve the end goal of each client.
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